Mobile Digital TV: LG's Latest Innovation
"At every stage of the digital TV transition over the past decade, LG has assumed a leadership role," Alessi said. We started by shipping giant HDTV projection TV sets, which became the stunning flat-screen LCD and plasma HDTVs that are now the hub of today's home entertainment systems. We are proud to have sold millions of converter boxes last year for consumers with analog TV sets.
"Now we're taking digital TV to a whole new audience - the mobile viewer. Whether it's at the beach house or in the back seat of a car with the kids, viewers want mobile broadcast TV wherever they go, and LG will meet that demand with products like our new mobile DTV-DVD player," he said.
Co-developer of the technology at the heart of the Mobile DTV standard, LG began mass production of the critical component for Mobile DTV reception - the LG2160A integrated circuit (IC) chip - in June 2009. The latest version, the LG2160R single chip design that includes both the tuner and demodulator, is being released at CES. And, by March 2010, LG plans to release its next-generation mobile DTV chip, the LG2161R receiver IC, which is even smaller, consumes less power, supports various interfaces and provides improved performance.
LG Mobile DTV chips already can be found in a variety of new products being introduced by various manufacturers at CES, from laptop USB accessory receivers to netbooks with integrated Mobile DTV tuners and a range of prototype devices being shown to retailers this week. At CES, LG will demonstrate mobile phone prototype LG handsets as well as in-vehicle prototype products that could be available through automobile dealers or after-market retailers.
Standardized by the Advanced Television Systems Committee and formally adopted as the Mobile DTV standard just 12 weeks ago, the new Mobile DTV standard allows broadcasters to use a portion of the existing 19.4 Megabit-per-second DTV channel capacity to transmit data with extremely robust characteristics suitable for mobile, pedestrian and handheld applications. The Mobile DTV signal is also compatible with 8-VSB DTV, which was also developed by Zenith, LG's U.S. research and development lab.
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