Well, well -- the fight for the living room continues. With Microsoft marketing the Xbox One
not as a game console, but as an "all-in-one" living room product, it's clear that consumer companies are intently interested in claiming the eyeballs of those plopped down in front of the television. Google TV was Google's own effort to accomplish that, but it never really went anywhere. That said, there's always time for a second chance, and LG is looking to make that happen.
A new Korea Times report suggests that LG Electronics could see its TV sales rise due to integration with Google TV. Presently, it's the only major TV maker that is shipping
HDTVs with Google TV built-in. “LG is currently selling Google TVs in the United States. As the collaboration has been effective to increase our brand awareness and has been yielding good returns, LG plans to roll out more models in more countries,” an LG executive said at the Digital Cable TV Show. While LG's selling around 10,000 units per month in the U.S., sales are expected to rise sharply in Korea and other parts of Asia soon.
But here's the question that remains unanswered: what is Google going to add to Google TV, or change about it, to encourage an uptick in demand? The company didn't even mention the product during its recent Google I/O gala
, which says a lot about how much it has been neglected.