"The continued robust growth of the industry indicates that marketers increasingly understand and appreciate the benefits of interactive advertising," said Randall Rothenberg, President and CEO of the IAB. "Marketers large and small have come to accept digital media as the fulcrum of any marketing strategy."
"Internet advertising revenues are on an annual run-rate exceeding $20 billion, further demonstrating the industry has truly come into its own," said Peter Petrusky, director, Entertainment, Media & Communications Practice, PricewaterhouseCoopers. "The emergence of new platforms, including broadband video, rich Internet applications, mobile, and social media promise to deliver new benefits for consumers, and create exciting new venues for marketers to realize value in digital media."
Since I am writing this for an ad-supported webpage, believe me when I tell you that I'm all for this. And just think of all the nasty ink you'd have on your fingers now if you read this in the newspaper. You can even skip reading the USAToday, as the linked report has a colorful graph. It's not a pie chart, but it's still pretty good.
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