It's Not All Dancing Re-Mortgager Silhouettes

It's Not All Dancing Re-Mortgager Silhouettes

Internet advertising  revenues have reached another all-time high during the third quarter of 2007 -- $5.2 billion. That's a stunning 25% increase over the same period the year before. And the figures for the first nine months of 2007 come in at a whopping $15.2 billion, also a 25% increase, so it's not a momentary burst skewing the figures. Money is flowing into Internet advertising.

"The continued robust growth of the industry indicates that marketers increasingly understand and appreciate the benefits of interactive advertising," said Randall Rothenberg, President and CEO of the IAB. "Marketers large and small have come to accept digital media as the fulcrum of any marketing strategy."

"Internet advertising revenues are on an annual run-rate exceeding $20 billion, further demonstrating the industry has truly come into its own," said Peter Petrusky, director, Entertainment, Media & Communications Practice, PricewaterhouseCoopers. "The emergence of new platforms, including broadband video, rich Internet applications, mobile, and social media promise to deliver new benefits for consumers, and create exciting new venues for marketers to realize value in digital media."


Since I am writing this for an ad-supported webpage, believe me when I tell you that I'm all for this. And just think of all the nasty ink you'd have on your fingers now if you read this in the newspaper. You can even skip reading the USAToday, as the linked report has a colorful graph. It's not a pie chart, but it's still pretty good.

Login or Register to Comment
Post a Comment
Username:   Password: