The battle between Microsoft and Apple may have caused Microsoft to lose some of its luster in the global brand rankings. The Redmond giant has slipped from number 11 to number 59 over the past three years.
"The effect of Apple's 'Hi, I'm a Mac' advertising campaign may have taken its toll on Microsoft," CoreBrand CEO James Gregory said in a statement. "The launch of a series of new products, following a long, relatively dormant period, will be closely watched to see if it will have a positive impact on the Microsoft brand."
Microsoft remains a strongly recognized brand in virtually all markets, and it's very likely that other surveys wouldn't rank the company quite so low.