You know 3D's taking off when something like this happens. Hasbro is a
company more commonly seen in the toy lanes at your local shopping mart,
but they're jumping on the 3D bandwagon as well. They've just launched
the My3D, a 360-degree handheld viewer for iPhone
touch. It's a
lot like those viewers you used to used as a kid, and it provides "3D"
to devices without 3D screens. Apple hasn't placed an actual 3D display
on their iDevices, but with a little help from the viewer and some
specialized content, a 3D effect can still be had. But here's the real
question: will people seriously carry around a My3D goggle set in order
to "enjoy 3D" on their iPhone?
The hardware itself will be sold exclusively at Target starting this
week, and seven My3D apps are already available to download. The viewer
itself requires users to attach their iDevice to it in order to see the
3D effect, but again, we can't really see this being used heavily in
public spaces. You'd just look too darn weird. For those who are
interested in trying it within the confines of their own home, you'll
need the viewer as well as an iPhone 3G, 3GS or iPhone 4, or a second,
third, and fourth generation iPod touch.
Once an app is downloaded, users can immediately begin to immerse
themselves in the 3D content and/or 360-degree environment. Worth $34.99
to put 3D on your iPhone? We're saying no, but it's hard to know what
the public will say...