The continuing battle between Blu-Ray and HD DVD might eventually boil down to who can get their player into more consumer hands. A large part of that equation is price. How does less than $200 sound?
If you're worried that $200 will buy you a cut rate player, think again. We're talking about a HD DVD player that was going for $499 just a year ago:
“Toshiba's HD-A2 was originally released in December 2006 with a $499 price tag. Over the past year, the price for the player has steadily dropped to $399 in April and to $299 in July. Toshiba's long-running five free HD DVD movie offer [PDF] has also been available to give customers more bang for the buck.”
The jury is still out as to which standard will eventually emerge dominant, or if the battle will just turn consumers off.