All good things must eventually end, and all not-so-good things must
end even sooner. Google
has never shied away from trying new things;
innovation runs in the company's blood, and they obviously tried
something very new with the launch of the Nexus One. It was the
company's first smartphone, and even though it was built by HTC
, it was
Google's baby. They labeled it, they sold it, and they cared for it.
They even attempted to deal with the technical support side, which went
south as soon as many early adopters began having issues with 3G.
Today, Google has decided to leave the tech support, and most every
other aspect of phone sales, to the American carriers. Launched for
T-Mobile, AT&T, Sprint and Verizon (though canned
on the last two),
the phone has since feel behind in terms of sheer luster, with the
Droid Incredible surpassing it. Still, the phone will live in history
as the Googlephone, and seeing Google hang up the sales of it is big
Google admitted this week that selling the phone themselves didn't work
out as well as they had hoped, and people still prefer an in-store,
hands-on experience with a smartphone before they buy it. Allowing the
carriers to handle sales gives people this opportunity, and it also
distances Google from the typical troubles of dealing with the public.
Will Google ever make another phone? Maybe, but it's safe to say it'll
be limited by whatever carrier agrees to carry it. It's a shame for
those who prefer to buy unlocked phones, but considering how much
trouble Google had with this experiment, it's probably for the best.
Nexus One Changes:
More retail availability. As we make Nexus One available in more countries we’ll follow the same model we’ve adopted in Europe,
where we're working with partners to offer Nexus One to consumers
through existing retail channels. We’ll shift to a similar model
From retail to viewing. Once we have increased the availability
of Nexus One devices in stores, we'll stop selling handsets via the web
store, and will instead use it as an online store window to showcase a
variety of Android phones available globally.
Innovation requires constant iteration. We believe that the changes
we're announcing today will help get more phones to more people
quicker, which is good for the entire Android ecosystem: users,
partners and also Google.