Google To Stop Selling Nexus One Online; Will Let Carriers Do The Work - HotHardware
Google To Stop Selling Nexus One Online; Will Let Carriers Do The Work

Google To Stop Selling Nexus One Online; Will Let Carriers Do The Work

All good things must eventually end, and all not-so-good things must end even sooner. Google has never shied away from trying new things; innovation runs in the company's blood, and they obviously tried something very new with the launch of the Nexus One. It was the company's first smartphone, and even though it was built by HTC, it was Google's baby. They labeled it, they sold it, and they cared for it. They even attempted to deal with the technical support side, which went south as soon as many early adopters began having issues with 3G.


Today, Google has decided to leave the tech support, and most every other aspect of phone sales, to the American carriers. Launched for T-Mobile, AT&T, Sprint and Verizon (though canned on the last two), the phone has since feel behind in terms of sheer luster, with the Droid Incredible surpassing it. Still, the phone will live in history as the Googlephone, and seeing Google hang up the sales of it is big news.

Google admitted this week that selling the phone themselves didn't work out as well as they had hoped, and people still prefer an in-store, hands-on experience with a smartphone before they buy it. Allowing the carriers to handle sales gives people this opportunity, and it also distances Google from the typical troubles of dealing with the public. Will Google ever make another phone? Maybe, but it's safe to say it'll be limited by whatever carrier agrees to carry it. It's a shame for those who prefer to buy unlocked phones, but considering how much trouble Google had with this experiment, it's probably for the best.


Nexus One Changes:

More retail availability. As we make Nexus One available in more countries we’ll follow the same model we’ve adopted in Europe, where we're working with partners to offer Nexus One to consumers through existing retail channels. We’ll shift to a similar model globally.

From retail to viewing. Once we have increased the availability of Nexus One devices in stores, we'll stop selling handsets via the web store, and will instead use it as an online store window to showcase a variety of Android phones available globally.

Innovation requires constant iteration. We believe that the changes we're announcing today will help get more phones to more people quicker, which is good for the entire Android ecosystem: users, partners and also Google.
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"people still prefer an in-store, hands-on experience with a smartphone before they buy it"

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They never would have bought them sight unseen for $529.00 anyway.

I would have bought one if they were inexpensive. The ones that are price-subsidized by contract are with carriers that don't have towers here and good signal is a must these days.

Google could have just make a less expensive phone that we all could buy and use, but they got into a tizzy with Apple and had to try to 'kill' the iPhone off instead. No wonder they failed at the retail end of it. They didn't build what we wanted/needed for a decent price.

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The key to successful business, farm out support to a third party. In this case to the carriers. of course if they do that then Google might not be able to push out over the air updates when they want to. As it is now the nexus One is a developer/enthusiast phone and those users expect the over the air updates when they are available regular consumers just want their phones to work all the time.

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