It finally happened: the most unique and intelligent feature of Android Jelly Bean has been ported to iOS. Google has long since believed that it wasn't just about stealing market share with Android; it was about making amazing products that even avid iPhone and iPad users would use. Because in the end, Google isn't trying to sell Android -- Google's trying to get users, who then view ads, and who then give them information that they can use to earn revenue. The end result is pretty simple: the free Google Search app has been updated to provide iPhone, iPod touch and iPad users with access to Google Now.
Google Now is about giving you just the right information at just the right time. It can show you the day’s weather as you get dressed in the morning, or alert you that there’s heavy traffic between you and your date. It can also share news updates on a story you’ve been following, remind you to leave for the airport so you can make your flight and much more.
Have a look at the video below, and then update your Google Search app to see what the fuss is all about. But, if you're a BlackBerry or Windows Phone user hoping for similar treatment, don't hold your breath.