When NFL Films first got the idea to mic up certain players and coaches to give viewers a more intimate look and listen into games, practices, and sidelines, it changed a great deal about the average fan’s understanding of and interest in the game. The NBA is about to enjoy a generationally commensurate innovation for fans by outfitting certain players, announcers, and others with Google Glass to augment a broadcast.
On the January 24th game between the Sacramento Kings and the Indiana Pacers, the Kings will use Google Glass and CrowdOptic’s technology to significantly boost the fan experience with streams from select individuals sporting the high-tech specs.
It’s a brilliant way to get a look at the behind-the-scenes of an NBA game, and Kings owner Vivek Ranadive deserves a tip o’ the cap (or maybe a dip o’ the glasses) for rolling out this idea. (The Kings also now accept Bitcoins as payment in-person and online, so it’s clear he loves his tech; he is the CEO of a software company, after all.)
Hopefully it’s only a matter of time until those smart contact lenses Google’s developing for diabetics are co-opted and imbued with video recording technology so that athletes can actually stream in-game action footage.
For now, enjoy the game and its augmented coverage on January 24th.