The onset of digital downlaods has drastically changed the way Hollywood thinks about its future revenues, and while the tried-and-true cinema release is still making boatloads of money for the top-tier movies, the MPAA realizes that habits are changing. Consumers simply expect more content, faster, and in ways that they're comfortable consuming. Couple that with upstarts like Gogo, and you've got a match made in heaven. Gogo, the company responsible for hooking thousands of planes across the U.S. up with in-flight Wi-Fi
, has just announced a new partnership that could place major motion pictures in planes prior to cinemas. Imagine that.
The deal involes Magnolia Pictures, and it's being used to highlight Gogo Vision, a new in-flight streaming technology. The content will include pre-theatrical and theatrical release titles, which is a first for Gogo. Gogo Vision allows passengers to rent movies and television shows and stream them to their own Wi-Fi enabled devices. Passengers can select from a library of more than 100 programs from major Hollywood studios. Renting videos through Gogo Vision starts at $3.99 for a movie and $.99 for a TV show. For passengers who don't finish their program onboard the aircraft, Gogo Vision has a resumption of play feature that allows passengers to finish watching their program on the ground for a 24-hour period on the same device on which they rented the movie or television show.
"We continue to enhance and improve the offerings that passengers can find on Gogo Vision," said Gogo's chief commercial officer, Ash ElDifrawi. "Magnolia has a strong history of bringing cutting edge and compelling content to market. Having pre-theatrical and theatrical releases available to passengers is a first for Gogo and it will help assure that there's always something fresh and exciting for passengers to watch when they use Gogo Vision."
We suspect that even more deals like this will follow suit; perhaps the so-called "friendly skies" are truly getting friendlier… at least for technology lovers.