Gamestop Caught Stealing Coupons From Deus Ex; Retaliates By Pulling Game - HotHardware
Gamestop Caught Stealing Coupons From Deus Ex; Retaliates By Pulling Game

Gamestop Caught Stealing Coupons From Deus Ex; Retaliates By Pulling Game

Most companies, when caught removing something from a game box that the publisher meant to put there, might express shame or at least pretend it was an accident. Not GameStop. Yesterday, news broke that the massive retailer had given orders to open all copies of Deus Ex: Human Revolution and remove the coupon for a free copy of the game, courtesy of OnLive.

OnLive,
for those of you who aren't familiar with it, is a gaming service that streams titles to a diminutive MicroConsole (if you want to play on a TV), or can be set up to stream titles directly to a Mac/PC. It's an online service that purports to be the future of gaming through digital download, and while it's not exactly in Steam's league, the success of services like XBox Arcade implies the company has its finger on a growing market.

GameStop, however, doesn't see it that way. In an email to employees, Ars reports that Field Manager Josh Ivanoff wrote: "Please immediately remove and discard the On Live [sic] coupon from all regular PC versions of Deus Ex: Human Revolution," the memo states. "Our desire is to not have this coupon go to any customers after this announcement."


Eliza Cassan. Think of her as the Nancy Grace of the 2020s, only with dark hair and a less biased take on news reporting.

Today, slammed by negative press over removing a product from game boxes, the company wrote: "Please pull all regular PC Editions of Deus Ex...As GameStop is developing a streaming service in our Spawn Labs Cloud Gaming Division, the coupon that was included is for a competitive service. We are returning all copies of the PC regular edition to the vendor in agreement with Square Enix."  

Square Enix is actually on board with this decision, though given GameStop's clout in the retail space, the company could scarcely say otherwise. On the one hand, GameStop doesn't have an inherent obligation to promote a competitior--but on the other, the OnLive offer was free, meaning GameStop already recognized the full revenue of the sale. Furthermore, by removing the coupons, the company reduced the value of the game bundle as the publisher designed it. OnLive also gets the shaft on this one, seeing as Square Enix probably didn't include those coupons out of the goodness of its heart.

The entire situation speaks to the disproportionate power GameStop wields over product sales; it's deeply ironic that the battle in question is over Deus Ex: Human Revolution, a game that's largely concerned with the flow of information and who has, or should have, access to it. GameStop will continue selling the digital version of the game while waiting on the PC version, but issues like this seem a good reason to shop for it elsewhere.
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Well played, Gamestop. Well played indeed - if you think losing customers forever is a "win." And by the way, I'll be boycotting your "Impulse" online games network, too. You and Sony were made for each other.

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Wait, they still sell PC games? the one here has zero... just a bunch of console junk. Oh well, I would get it from Steam anyways. Anything from Gamestop is offlimits to me.

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Not that I buy games in any brick and mortar really other than wally world and that is usually if I see something on mega sale that is not the newest but was a solid game I usually just download games from the publisher I don't think I have bought anything from game stop in probably close to 10 years and I won't be starting now for sure as I see that as theft from customer personally

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Talk about blatantly treating your customers like cR^p ! not a GameStop customer here ,and not likely to be one anytime soon but it is also retail theft , certainly no misunderstanding,misinterpretation of any kind of any kind .sorry just cannot let this one slide.

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Honestly it happens more and more I am sure if game spot said they were doing it to ensure the quality of the multi player. Or some crap their customers would eat it up. Like companys saying they put caps on usage to ensure quality when really its to ensure they can save money.

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So the boycott is on as far as I'm concerned. What a bunch of flakes.

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Personally; I think that Square Enix should punish Gamestop by denying them the right to sell any of their products, both hard copies and digital download...might make Gamestop think twice about trying to cheat customers in the future.

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BMAN:

Personally; I think that Square Enix should punish Gamestop by denying them the right to sell any of their products, both hard copies and digital download...might make Gamestop think twice about trying to cheat customers in the future.

I don't think it's cheating per say... It goes way deeper in the fact that GameStop has a service and that product has a competing product in it. I don't know if I have ever seen another competitor promote another competitors product but everything I've seen actually makes an attempt to avoid mentioning the competition.

It's not just game shops, even TV networks try hard not to mention their competitors.

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GameStop didn't seem to have any issue with Portal 2 for PS3 including a free copy of the PC and Mac versions thru Steam, which is ALSO a competing product.

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MacHarborGuy:

GameStop didn't seem to have any issue with Portal 2 for PS3 including a free copy of the PC and Mac versions thru Steam, which is ALSO a competing product.

Oh... I didn't know they did that...

This makes the reasoning for doing this much muddier. Maybe this is a new tactic to promote their GameStop service in an attempt to increase the service, what I do know now is "I don't know"; really, without explanation, their actions don't seem justifiable.

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Wow, this is messed up. My best friend works in a Gamestop - I've always loved them, but this disappoints me. I'd expect better - Funco Land would've been better, subsidiary or no. :P

Ahh, the days of my youth.

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Well well GameStop. Looks my dollars are going to Stop right at your door and not go into your pockets. I rarely purchased anything from GameStop but with these kind of shenanigans they don't deserve my business.

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