It should come as no big surprise to hear that GameStop is starting up a program
to sell digital versions of games at physical B&M stores. That's right: digital copies of games, at stores. Why such a mishmash? While customers could purchase the same thing online without messing with the whole in-store routine, it's also worth mentioning that those who visit will be able to apply game trade-in credit toward digital downloads. For those looking to do the swap-and-buy thing, that could a good option.
GameStop is relying on technology from their recent purchase of Impulse, and it appears the company is hoping that these kinds of plans will keep the foot traffic up. It's probably just a matter of time before everything is pushed through digital services, but fortunately for GameStop, that's also probably a long, long way out in reality.