Game Promotion Leads to Gridlock

Gasoline being given away?  In this age of $4 a gallon gasoline in the U.S., and much higher prices in Europe and elsewhere, would you riot over it?  All right, it wasn't a riot, but it sure as heck was gridlock.

Electronic Arts was trying to promote the Mercenaries 2: World in Flames game.  And the promotion was free gasoline (or petrol, as the BBC prefers).  Publicity they wanted, and publicity they got, but not all positive.

Lynne Featherstone, MP for Hornsey and Wood Green, said: "Whilst a lucky few might have got free petrol, hundreds of residents have faced misery".

The Liberal Democrat said: "Trying to recreate Venezuelan-style fuel riots on the streets of London is completely irresponsible and downright dangerous.

"Hundreds of local residents have faced misery on their daily journeys this morning.

"They deserve an apology for being the victims of such an ill thought-out media stunt."

Not sure if they were trying to create fuel riots or not, but the game itself does involve a disruption of Venezuelan oil.  Perhaps EA could apologize with free copies of the game?  Or perhaps not.
Via:  BBC News
Tags:  game, Promotion, Ads, DS, Motion, Lock, grid, promo, rom, pro, EA, id, AM, K
mazuki 6 years ago

so there was gridlock at cheap gas.....what else is new? can't these people find other things to complain about?

i'd say they were just mad they didn't "get the worm" as they say ;)

bob_on_the_cob 6 years ago

That picture made me lol


3vi1 6 years ago

"Whilst a lucky few might have got free petrol, hundreds of residents have faced misery".

Misery?!?! Someone needs to grow up.

NewYorkDan 6 years ago

I believe the misery was from all folks who got caught up in the horrendous traffic tie-up the stunt caused.

3vi1 6 years ago

Oh, I thought they meant the Australian death-metal band.

Drago 6 years ago

Its just the democrats complaining about crap as usual. Those with brains will ignore this stupid story altogether.

amdcrankitup 6 years ago

I like the sign too! That looks like what I would have on my rig considering what kind of part I want to go into the build!Went to best buy just looking around Saturday and they had a Ati 4870 for sale for $179.00 and a Bfg 280 for $329.00.Just need that crazy ole thing call Money!

While I was there they also had the Dell 630 and that ting look real good in person Red,Black and Chrome! LOve to have that case.It was running a E8400 wolfdale would have loved to try to Oc it right there in the store!Geeked

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