After Facebook acquired WhatsApp
for $19 billion back in February of this year, the popular messaging service has gone on to surpass 600 million monthly active users, company founder and Chief Executive Officer Jan Koum announced in a Twitter post today. At the time of acquisition, WhatsApp
was nearing half a billion active users.
By April, WhatsApp had crossed over the 500 million mark along with a new daily record of 64 billion messages handed in 24 hours, 20 billion of which were sent (inbound) and 44 billion received (outbound) by users. What that boils down to is an additional 100 million members in the course of four months.
There's a bit of snark in Koum's announcement, as competing services will often announce the number of registered users instead of revealing how many of those members are actively using the service. Koum leaves no doubt.
The challenge Facebook
now faces is turning its $19 billion investment into a money generator. WhatsApp currently charges members a mere $1 per year, and that's after giving away a free year of service. Advertising and games are two avenues Facebook could take, though Koum has been against both.