Strange. Bizarre. Odd. Unique. All of those words could be used to describe Facebook's newest advertisement, but "attention-getting" would work as well. Shortly after introducing the HTC First and Facebook Home, the social networking giant is engaging in an advertising blitz across many of the major networks. Aside from being downright curious (and perhaps even uncomfortable), it highlights a trend that's actually pretty important: technology is becoming less and less about hardware, and more about software and the overall experience.
While the HTC First is mentioned at the end, the ad in general focuses intently on the experience. If Facebook is your first stop each morning and your final stop before bed, this ad showcases an experience tailored for you -- specifications be darned. It's even more interesting that Android really isn't mentioned, and while Facebook Home wouldn't have a home if Android didn't exist, one has to wonder if Google will continue to be cooperative in the relationship. After all, it's got Google+ to push.