There's no question that Internet TV has changed the entire
entertainment landscape. Pay-TV providers don't have the assurances they
once had, and now they're branching out and providing all sorts of
extra services in an effort to entice consumers to stay who might
otherwise ditch cable / satellite and rely solely on Hulu / Netflix for
their entertainment fix. DirecTV
is obviously a huge player in all of
this, and they're certainly working to beef up efforts to keep consumers
happy. One of the ways is by launching HBO Go and MAX Go on April 12th,
which gives customers who subscribe their TV lineup access to the
premium channels on-the-go.
It's an extension of their pay-TV offerings, and it's obviously only
available to those who pay for such. You'll need to have a standard
subscription to HBO and Cinemax before gaining access, but if that's
you, you'll have visibility to over 1400 titles. Is something like this
enough to make you switch to DTV, or better yet, keep you onboard? The
perks are certainly starting to add up, with remote viewing options such
as these, but there's no question that costs are increasing as well.
DIRECTV to Launch HBO GO® and MAX GO®, April 12th
Latest Online Offerings from HBO® To Bring More Than 1400 Titles To DIRECTV Customers Who Subscribe to HBO, With an Additional 400 Titles to Cinemax® Subscribers
EL SEGUNDO, Calif.--(BUSINESS WIRE)--DIRECTV, the world’s largest pay TV provider, is giving customers even more control over their viewing experience with the launch of HBO’s new authenticated online video destinations, HBO GO and MAX GO, beginning tomorrow, April 12th. The services are provided free, with unlimited access, to DIRECTV customers who subscribe to the premium channels. HBO GO and MAX GO allow subscribers to instantly watch every episode of every season of the best shows from HBO, plus hundreds of Hollywood hit movies, indies, cult favorites and more from Cinemax – any time and from any U.S. location through a broadband connected computer.
“Giving our customers the opportunity to experience their favorite programming, no matter where they are, truly enhances their overall viewing experience and helps them get the most out of the content they subscribe to.”
“The addition of HBO GO and MAX GO is the next step in bringing quality video content to our customers anytime, anywhere,” said Derek Chang, executive vice president, Content Strategy and Development, DIRECTV. “Giving our customers the opportunity to experience their favorite programming, no matter where they are, truly enhances their overall viewing experience and helps them get the most out of the content they subscribe to.”
With more than 1400 titles offered online, HBO GO includes instant access to the best and latest HBO shows and hit movies including highly anticipated upcoming series like Game of Thrones® (premiering April 17), current award-winning series like Boardwalk Empire® and True Blood®, HBO classics like The Sopranos®, Sex and the City® and Deadwood®, plus HBO original films, miniseries, sports, documentaries and specials, as well as a wide selection of blockbuster theatricals.
HBO’s sister service, MAX GO, adds more than 400 titles of Cinemax programming online, featuring Hollywood’s hottest hits, the best in new cinema, action-packed thrillers, comedies, classic screen gems and the Max After Dark series.
With these online services, DIRECTV customers will also have access to:
* New titles immediately after their premiere on the networks;
* The ability to create a “Watchlist” that keeps track of bookmarked content for later viewing;
* Bonus content including interviews, recaps, and behind-the-scenes extras;
* Customizable views showing titles in slideshow, grid or list format;
* And the ability to pause, rewind and view at their convenience.
In addition, HBO GO can be personalized through a “Series Pass®” capability which automatically alerts viewers to new episodes of favorite HBO programs when they arrive on the service. MAX GO includes “Browse by Tags,” a feature that allows users to find titles via keywords.
To view online, DIRECTV’s HBO and Cinemax subscribers can go to HBOGO.com and MAXGO.com, sign in with their DIRECTV user ID and password, make their selections and view. DIRECTV customers can also go to DIRECTV.com/watchonline to learn how to gain access to HBO GO and MAX GO. DIRECTV’s HBO and Cinemax subscribers will be able to access this new service through mobile devices, including the Apple iPad and iPhone and Android products later this year.
HBO GO and MAX GO are the latest additions to HBO’s digital offerings and a perfect complement to HBO On Demand® and Cinemax On Demand® with even more viewing choices. On both services, most programming is available in high definition.