Ever heard of Deutsche Börse? Don't feel bad -- we're guessing you aren't alone. But it may become a more familiar name in the near future. The company this week announced that it will launch a trading venue for outsourced storage and computing capacity – so called "cloud computing" resources – in the beginning of 2014: Deutsche Börse Cloud Exchange AG is a new joint venture formed together with Berlin-based Zimory GmbH to create the first neutral, secure and transparent trading venue for "cloud computing" resources.
The primary users for the new trading venue will be companies, public sector agencies and also organisations such as research institutes that need additional storage and computing resources, or have excess capacity that they want to offer on the market.
"With its great expertise in operating markets, Deutsche Börse is making it possible for the first time to standardise and trade fully electronically IT capacity in the same way as securities, energy and commodities," said Michael Osterloh, Member of the Board of Deutsche Börse Cloud Exchange.
As the first international, vendor-neutral marketplace of this type, Deutsche Börse Cloud Exchange will set and monitor standards regarding the product offering, admission procedure, changes of provider and guaranteed purchased capacity. Clients will be able to choose capacity providers freely, as well as select the jurisdiction that will apply to the outsourced data. The product offering will initially include outsourced storage capacity and computing power.
Trading computing like a commodity? It may sound outlandish at first, but in a world where the cloud is becoming ever more powerful
, it's not as far-fetched as you might think.