It's about time! For years, gamers have been fighting for respect. Most
people don't take them seriously, though the gaming business is
obviously a huge one. Razer
makes a living from selling accessories to
hardcore gamers, and gaming PC sales don't seem to be hurting. So if
high-end mice and GPUs sell so well, why wouldn't a high-end Internet
service catering to gamers? That's what Demon hopes to do, offering a
new broadband service that's supposedly tweaked to provide the best
experience for gamers.
Bigfoot Networks has tried something similar with their custom Killer
cards, which reportedly level out jitter and make for smoother online
gameplay sessions. But Demon's new broadband product is an entire access
connection designed for low latency. The Internet
service is also built to
prioritize traffic within games in order to optimize the experience,
with the "Demon Game Pro" offering speeds approaching 20Mb down and 1Mb
up. The service also includes a free wireless router, static IP address
and tweaked traffic prioritization. Consumers will also have access to a
24 hour in-house tech support team, and amazingly, the service won't
cost a fortune. The starting price is just £21.99 per month for a 12
month contract, but of course you need to be in the UK to sign up.
Something tells us this won't be the first (or last) of its kind, and
it's just a matter of time before something similar lands in other
nations with power-hungry gamers.
LAUNCHES GAMING BROADBAND SERVICE AND BECOMES HEADLINE SPONSOR FOR
ISERIES GAMING EVENTS
ISP to provide best gaming experience for gaming enthusiasts
SOUTHEND, UK, 20th August 2010 – Demon, a brand of THUS Limited, today
announced the launch of a broadband product, Demon Game Pro, aimed
exclusively at the gaming community. The new, low latency service will
prioritise gaming traffic and be ideal for serious gamers who want to
achieve a competitive edge over other players.
Demon Game Pro will provide a better gaming experience over standard
products because of the lower network latency, improved ping times and
24 x 7 UK based support. Demon Game Pro will offer speeds of up to 20Mb
downstream and 1Mb upstream, a free wireless router, traffic
prioritisation and free static IP address, crucial to maintaining
consistent uptime during gaming as well as providing an option for users
to host their own game servers.
The service will also be supported by a 24 hour, UK based in-house
technical support team, many of whom are avid gamers themselves. Demon
Game Pro will be available at a special launch offer price of just
£21.99 per month for a 12 month contract.
Matt Cantwell, Head of Demon, commented: "We know how important a good
broadband connection is to the gaming community, and we are excited to
be launching this product which has been designed to meet the specific
needs of gamers. At Demon we appreciate that a better connection allows
better gaming, and are confident that gamers will see the benefits that
this service offers them.
Alongside this new product announcement Demon has confirmed it will be a
headline sponsor for Multiplay's iSeries gaming events for the next
year, starting with Insomnia40 which runs from 27th – 30th August at
Newbury Racecourse, UK.
Demon Broadband will be providing Multiplay with significant
connectivity for its iSeries events, in the form a 1Gb circuit. This
will enable high quality, fully interactive play for the gaming
community in attendance and will officially make iSeries events the
fastest LAN parties in the UK.
"We are delighted to be a headline sponsor at Multiplay's iSeries
events," continued Cantwell. "Our long heritage in the broadband market
combined with our technical expertise has led to gamers being key
customers of Demon, and we're looking forward to re-engaging with them
at these events."
Craig Fletcher, Managing Director of Multiplay, said: "At Insomnia40 we
are looking to build on the success of i39 back in April, which saw over
100,000 gamers involved, either through their presence at the event or
through their viewing of the online streaming. Our partnership with
Demon is geared to provide the right technology foundation to give
gamers at our iSeries events full and uninterrupted access to a range of
With more than 6,000 visitors expected, and another 100,000 viewers
online, Insomnia40 is recognised as the "Glastonbury of Gaming" since
its inception in 1999. It will host a mix of large-scale LAN gaming and
social events, industry exhibitions and professional tournaments. A
highlight of the event is the World Cyber Games to be held onsite, the
winners of which will travel to Los Angeles later in the year to
represent the UK in the World's biggest gaming tournament.