Dell Teams with T-Shirt Designer to Dress Up Laptops

Dell Teams with T-Shirt Designer to Dress Up Laptops

Dell's Studio line has always been about both form and function, and now an even greater emphasis is being placed on the aesthetic design. In a joint collaboration with Threadless, Dell is sprucing up its Studio laptop line with "11 inspired designs," each one created and submitted by members of the Threadless community.

"The Threadless community creates unique, critically-acclaimed original designs. By teaming with Threadless and offering exclusive designs through Design Studio, we enable students and families an exciting way to differentiate their Dell Mini or Studio laptop PCs," said Rachna Bhasin, general manager, strategic partnerships and personalization. “We are also excited to enable passionate artists to share their inspiration.


Unlike vinyl skins, Dell's Design Studio images, including the Threadless line, come permanently imprinted into the laptop lid.

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ROUND ROCK, Texas--(BUSINESS WIRE)--Blending technology, art and fashion, Dell and Threadless have teamed up to offer students and budding artists a unique way to make an eye-catching statement with their personal technology. Available immediately in the Dell Design Studio, people can choose from a diverse collection of original graphic creations from the popular community-based design website Threadless to customize the look of their laptop.

“As we move into our second decade, this is an amazing opportunity for Threadless artists to expose their designs to a broader audience while giving Dell customers the ability to personalize their Dell laptops in a cool way.”

The Threadless Collection adds 11 inspired designs, each uniquely crafted by individual members of the Threadless community to the more than 200 lid choices from Dell’s Design Studio. Art titles include, Daisy by Bryan Ische, Stone Jungle by André da Silva Cruz, and Grandma’s Hot Air Balloon by featured student artist Brent Schoepf. The Design Studio will regularly refresh its Threadless Collection with the best and newest selections from the Threadless community.

Celebrating its 10th year, Threadless has an ongoing open-call for t-shirt design submissions from its worldwide community of more than 80,000 amazing artists and designers. More than 1 million Threadless community members vote regularly on their favorite design submissions with the best and coolest designs selected for printing and sale by the Threadless online retail store.

“The Threadless community creates unique, critically-acclaimed original designs. By teaming with Threadless and offering exclusive designs through Design Studio, we enable students and families an exciting way to differentiate their Dell Mini or Studio laptop PCs,” said Rachna Bhasin, general manager, strategic partnerships and personalization. “We are also excited to enable passionate artists to share their inspiration.”

“We’re very excited to team with Dell in giving Threadless designers a new canvas to showcase their art: the laptop cover,” said Jake Nickell, founder and Chief Strategy Officer of Threadless. “As we move into our second decade, this is an amazing opportunity for Threadless artists to expose their designs to a broader audience while giving Dell customers the ability to personalize their Dell laptops in a cool way.”

Dell Design Studio is an immersive online shopping experience similar to touring an art gallery. Customers can interactively view and select from hundreds of designs, artists, colors and patterns that can turn a Dell Mini or Dell Studio laptop PC into a personalized fashion accessory. Images are permanently imprinted into the laptop lid, making the design extremely durable.

Dell is also joining the Threadless Everywhere Tour as a sponsor. The tour, which celebrates the 10th anniversary of Threadless, runs from July 2 - Oct. 9 with stops nationwide at art shows, socials, music festivals, comic conventions and other events.

The Dell Design Studio currently offers more than 200 graphically unique, original designs and colors from independent artists and partners. Individual who want to personalize their laptop can choose from categories that include unique, cutting edge colors from OPI, dazzling Major League Baseball team designs, Illuminations, patriotic country designs, classics and special (PRODUCT) RED ™ signature artwork.


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It's funny how all these designs for laptops are appearing now. I remember when the only designs for laptops were the IBM thinkpad. Now, accessorizing laptops seems to attract a lot of people for the wrong reasons. If the performance stinks, it doesn't matter how good the laptop looks. However, many girls would prefer to purchase these type of laptops. Their motto is style over substance...*sigh*....I miss the old tech days where substance mattered...just look what the iPhone is doing to people....

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I thought that image was clever.. the reflection of the buildings as nature. Very cool.

@Kyouya

Guys go for the same thing... Look at how popular alienware PCs were with their Alien head looking cases. Or all those PCs with custom paint jobs etc. Neon lights, colored and glow in the dark coolant for your water cooling. We're suckers just like the ladies lol

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acarzt: more girls than guys...believe me when I say this.

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yea... how many thousands of LED Fans, and flashy cases have you seen?

I highly doubt you have a simple beige case with beige drives and black fans ;-)

Even my Thermaltake has a cool red LED lit ginormous fan and a cool red accent stripe around the front. I chose the case because of it's looks and functionality.

We are all suckers for brands and flashy shiny objects. :-)

Would you rather have corsair dominator ram, or Kingston value ram?

Would you rather have a Corsair/OCZ/Antec PSU or a Linkworld PSU? lol

Would you rather have that Beige Case or the Thermaltake Element 10?

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Kyouya, you can't say that because only the techy people go for the substance, everyone else would go for the looks really. Like acarzt said, many people buy alienware for the looks and brand...

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Yeah, I mean this isn't really the first PC with a flashy design. Dell has been doing them since at least 2006 I think. And everybody is shallow nowadays Kyouya, while I do miss the white mouses of yesteryear. I do think that technology is newer then anything else today but the communities have fallen on hard times.

If you want substance then go with a PC that goes not have a design or custom build your own PC, that'll give you your own substance.

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@acarzt: I'd rather have a case that doesn't get on my nerves. I went with a very Bauhaus design, the CoolerMaster HAF932. It sits underneath my desk and all annoying flashing-light fans, if it had them to begin with, are unseen.

 

@acarzt (below): Ooh yes, that Element S is a sweet case. It was on my list, but I decided to go with a full tower. I believe they had another case which came with "Simpletouch" controls or some other similar buzzword; but if I had that, I'd cycle through the pretty colors once and leave it at "none" for the rest of its life.

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@clem...

Yea, my Thermaltake Element S has 1 red LED fan on top. It's not overly bright tho... it just has a nice dull kind of evil red glow to it. I really like it... and it's under my desk so it is out of sight most of the time and does not interfere with my computer usage.

The blue power LED on top though... WOW that thing is outrageously bright... seriously I think it would blind you if you stared into it for too long lol... like more than 5 seconds lol It lights up the entire room I have to cover it lol

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