It's hard to say where it started. Maybe it was the XPS line. Maybe it
was the
Adamo range. Or maybe it was Dell's Design Studio. Whatever the
origin, there's no denying that the Dell of today is far more
fashion-forward than the
Dell that sold those patended "beige boxes" of
yesteryear. This past week, Dell introduced its most vivacious family
yet, and just as any family these days, the offerings are about as
varied as you could possibly imagine.
Here shortly, Dell will offer 26 new hues on its notebook lineup, all
high-style OPI fashion shades that'll be available in the Dell Design
Studio. Starting next month, consumers can order up 20 classic OPI
colors along with six Holiday Collection colors including “Dear Santa,”
“Merry Midnight” and “Smitten with Mittens.” As you'd expect, these
seasonal options will vary depending on the time of year. The OPI color
options for Dell Mini, Inspiron and Studio laptops will be available in
the Dell Design Studio at Dell.com first in the U.S, with other nations
picking them up later on. So, who's getting a flashy new Dell? Or
better yet, who's getting one for every day of the week?

The News:
- Exclusive Dell-OPI partnership brings bold colors to laptops
- Exclusive OPI color choices offered through Dell Design Studio
- OPI to offer best-selling shades plus seasonal colors in dynamic gallery
Quotes:
“Dell
and OPI’s offerings are a fresh collision of style and power, color and
technology,” said Rachna Bhasin, general manager, partnerships and
personalization or global consumer. “OPI’s high style and Dell’s
award-winning technology combine to offer people stylish options that
deliver the ultimate combination of color and connectivity on the go.”
“Beautiful
nails really are the ultimate accessory to any look,” said Suzi
Weiss-Fischmann, OPI Executive Vice President & Artistic Director.
“And now, with Dell laptops that coordinate with OPI Nail Lacquers, you
can match your nails to your emails!”