Dell's discovered that prospective customers are doing a kind of discounting of their own: They're discounting the likelihood of ever seeing their mail in rebates, due to the complexity and hassle of applying for them. So Dell is simplifying pricing of their Dimension Desktops and skipping the rebate coupon route.
Good for Dell. Now if we can just do away with applying for that rebate check on April 15th every year, we'll be golden.
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