These days, you aren't getting much attention in the streaming TV universe if you aren't named Hulu, Netflix
, or Apple
. But Crackle, billed as a "multi-platform entertainment network," is hoping to get a bit of that limelight with a new announcement. In a bid to get onto more devices and in front of more faces, Crackle today announced its application is now available on millions of LG, Samsung and VIZIO Smart TVs, as well as on Samsung Blu-ray players. It was already embedded into Sony's ecosystem, but this obviously widens the playing field significantly.
rackle hand-picks Hollywood movies, television and original series to the tastes of its digitally connected audience, focusing on genres like action, comedy, crime, horror and sci-fi. The Crackle App and online service is free to download and free to watch, and offers unlimited ad-supported viewing of all content available on Crackle.com, including TV and film hits "Rescue Me," DISTRICT 9, UNDERWORLD, SNATCH and WALK HARD: THE DEWEY COX STORY. Crackle is available on LG Smart TVs in the U.S., Canada, U.K. and Australia; Samsung Smart TVs and Blu-ray players in the U.S., Canada, U.K. and Australia; and VIZIO Smart TVs in the U.S. and Canada.
Along with these Smart TV and Blu-ray devices, Crackle is accessible on an expanding distribution network including the recently launched app for PlayStation; Sony and other manufacturers' Android phones and tablets; the iPhone, iPad and iPod; Roku players; Xbox LIVE service; and Windows Phones, Barnes & Noble's NOOK Tablet devices and Amazon's Kindle Fire, among others.
Hard to say if the expansion will make a dent in the market share numbers, but the competition certainly can't hurt.