Can Sony Earn a 50% Blu-ray Market Share?

Now that HD-DVD is out of the way, is it possible for Sony to garner a 50% share vs. DVD?  Sony seems to think so.

Maybe that price cut in Blu-ray players is coming sooner than we think because Digitimes is reporting that Sony has set some very ambitious goals for Blu-ray in 2008. And by ambitious I'm talking a 50-50 split with DVD.

The short article, which carries the headline, "Sony looks to 50% global market share for its Blu-ray products in 2008," says that "Sony will offer Blu-ray Disc (BD) devices in a wide range of product lines and prices and aims to increase the global market share of its BD products from 20 percent currently to 50 percent by the end of 2008."

If Sony would reduce prices in order to meet this market share goal, we'd a) applaud, b) buy one, c) applaud again.  Of course, as we've stated before, the most future-proof Blu-ray player still remains: the Sony PS3.
frg1 6 years ago

how many people got hd tvs because if it was less than half this wouldnt be possible 

Crisis Causer 6 years ago

Not in 2008, not in 2009, not in 2010... shall I go on?  Most Americans don't have an HD TV.  Most Americans aren't willing to pay $300 for a player.  Maybe in 3 or 4 years if prices drop and HD TV adoption rates rise.  Sony are too ambitious. 

AjayD 6 years ago
It is good to be ambitious, but you also need to be somewhat realistic at the same time. The prices need to drop below $100 for a Blu-Ray player for this to even be remotely possible. When you consider how cheap you can now get a DVD player with 1080p upscaling, Blu-Ray players have some fierce competition. I think 4 years would be a more attainable goal for Sony.
ice91785 6 years ago
WAAAAY too ambitious. Especially when you think of how long DVD has been a standard now and how VHS still owns a "not-small" percent of the market...

I don't know BD being adopted by the high-def crowd only but a few months now and they expect everyone to drop thousands of dollars on new HT systems in less than a year?? Not gonna happen boys...
frg1 6 years ago

 the only way i can see them doing this is lower than hdtvs price and then bundling bd players for free with there hdtvs

Lev_Astov 6 years ago
I hope they succeed. It would be amazing to see a new technology adopted so quickly. I am quite surprised to hear that they even have 20% of the market right now. I think they could do it.

Actually, frg1 has a darn good point. They're limited by the percent of people with HDTVs out there. Either that or they could count on misinformation to trick other stupid people into buying. That wouldn't surprise me one bit.
frg1 6 years ago

 or they could just sell a bunch of ps3 and count them as bluray players

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