Another bookstore is jumping on the eBook craze. Borders online recently announced plans to offer the Kobo eReader. The eReader is currently available for pre-order at www.borders.com/koboereader. It will ship in time for Father's Day.
The new Kobo eReader is an affordable eInk device that will come preloaded with the Borders eBook app and 100 classic books. The eReader can store up to 1,000 eBooks. Customers will be able to access over a million titles including many of today's best sellers through USB or wirelessly through Bluetooth.
“The Kobo eReader is the eReader for everyone and is now available in the U.S. – launching at Borders,” said Michael Serbinis, CEO of Kobo. “At $149.99 the Kobo eReader is roughly $100 less than the other eReading devices out there, so it provides a great way to start eReading without breaking the bank. We couldn’t be happier about partnering with a brand like Borders which shares our commitment to technological innovation, high quality, and customer value.”
In addition to the Kobo eReader, Kobo also offers free apps for the iPhone, iPad, BlackBerry, Palm Pre, and Android. The eReader application can synchronize with a user's Kobo account and any Kobo-enabled device.
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