But wait, Diablo3.com was already owned, right? Yeah, it was, but it's now DiabloFans.com, and the site dishes on what happened.
Well, there's no point in beating around the bush any longer, so let's get right down to it. A few months ago we were contacted by Blizzard in regards to the Diablo3.com domain name. While they appreciate all the work that's been put into running this big Diablo fan community over the years, they still want the domain name. Hmm, I wonder why? Now before you get all up in arms about it, allow me to explain a few things.
First off, this fan site isn't going anywhere, it's just getting a new name: Diablofans.com! Blizzard is actually being really cool about it, giving us all the time we need to make it a smooth transition before we hand the old domain over to them. So be sure to update all of your bookmarks and point 'em to diablofans.com instead. Your user accounts will all still be perfectly functional and, along with this new site name, we'll soon have a big site redesign up and running as well. A new name, a new look. Huzzah!
Secondly, while Blizzard is indeed acquiring the diablo3.com domain name, they told me that this shouldn't be considered an announcement for the Diablo 3 game we've been waiting for all these years. They acquire new domains all the time. While this is true, I personally can't help but think that this is a confirmation of sorts that they're working on the next Diablo game. Sure, they can claim it's because they want to protect their intellectual properties 'n what have you, but I can't imagine they would all of a sudden be so interested in the diablo3.com domain if they weren't working on a new Diablo 3 game behind the scenes.
While some sites have reported Blizzard "bought" the domain name, that's not true. It was freely given up to Blizzard.