BlackBerry's Z10 handset
came out of the gate strong, notching quick sales, including a single order of 1 million devices
from an "established partner." The Z10 was also included in what BlackBerry deemed its largest ever corporate order
of BlackBerry 10
(BB10) devices (Q10 handsets were also included in that order). With all that being the case, it's a little curious that the Z10 keeps going down in price.
At Best Buy
, you can pick up a Z10 for as low as $50 with a new 2-year service agreement with Verizon Wireless
subscribers have it even better -- the device is free with a 2-year commitment. Off contract, the Z10 sells for $700.
These are deeply discounted prices from when the Z10 launched around four months ago. At the time, the cost of entry was $200, which is pretty standard for a high-end handset with a 2-year service contract. Why the sudden and dramatic price drop?
Good question, and there's no official answer, only speculation. Now that the initial enthusiasm has worn off, perhaps sales of the Z10 have hit a brick wall, lest someone has a better idea of why it's free for AT&T subscribers. If that's the case, it's more bad news for BlackBerry, which is desperately trying to reclaim relevance in a field now dominated by Android and iOS