BlackBerry And Alicia Keys Split, The Fireeee Is Gone
Complicating things further is this: a few months ago, it was revealed that Justin Bieber made an offer to be a spokesperson for the company for the paltry sum of $200,000. Something tells us Justin, a Canadian (and a popular one at that), could've done a slightly superior job of attracting eyes to a faltering company.
You don't have to do a lot of background research to realize that the partnership didn't amount to much. BlackBerry 10 was met with indifference from the market, and Keys never did do a lot in the public eye to improve the position of BlackBerry as a whole. Of course, Keys is an easy scapegoat, but the truth is that BlackBerry's troubles are far deeper than the inability of a celebrity to turn things around.