Watch out, Kindle
. You've got some competition--real competition. While
the market gets saturated with e-book readers, Barnes & Noble
stepped in to shake things up in a big, big way. Until now, every other
e-reader that hit the market was just another subpar offering. No other
reader has really threatened the Kindle's dominance, but it's safe to
say that the war is now on.
The Nook, which is B&N's first e-book reader, is the first reader
to hit the market with two screens (one of which is color). The top
portion of the device is a 6" E Ink display, while the bottom is a 3.5"
color touch screen. It's a clear step forward for the industry, and
when you consider that the price point matches that of the US Edition
Kindle exactly at $259, you can clearly see that the battle is on.
This e-reader is quite different than the Kindle. It's an Android-based
device, and users can scroll through potential books to open in the
color display beneath the E Ink display. Another unique feature is the
ability to actually share books you buy with others--you know, just
like you can with real books! The LendMe program allows Nook owners to
send books to iPhones, BlackBerry phones, Macs and PCs for 2 weeks at a
time, and it supports EPUB, PDF and MP3 formats.
It packs AT&T 3G and Wi-Fi radios, so you can get connected and
download new material pretty much anywhere. Shipping is expected to
start at the end of next month, which gives Amazon a few weeks to
either a) introduce a new Kindle or b) lower the existing Kindle's
price even further.
nook: The Device
The centerpiece of Barnes & Noble’s strategy to deliver any book, any
time, anywhere, nook was created expressly with the reader in mind, with
features and functionality to create an immersive, seamless and fun
A Gripping Read, by Design
nook’s sleek, minimalist design
puts the focus on the content, not the technology, and the combination
of color and touch make navigation intuitive and simple. nook feels
great in hand and features a contoured, easy-to-hold back. About the
size and weight of a paperback book, nook is thin, small and portable.
Its best-in-class E Ink Vizplex™ display is easy on the
eyes with text as clear and crisp as a printed book. And with no glare
or backlight and adjustable text size, you can read comfortably for
hours without straining your eyes.
Color Touch for Easy Navigation
The beautiful lower color
touch screen offers an immersive experience, inviting you to virtually
browse through brilliant cover art, flip through an expansive library,
or search using a virtual keyboard. nook presents the controls,
navigation and keyboard you need, only when you need them.
Download eBooks Wirelessly
With fast 3G wireless and Wi-Fi
access, nook is the most-connected eBook reader. Browse and instantly
download eBooks, magazines and newspapers simply and seamlessly on
AT&T’s 3G wireless network, the nation’s fastest, with no set-up
required or additional wireless costs. Connect to the complimentary
Wi-Fi, provided by the AT&T Wi-Fi network, in Barnes & Noble stores
and download at broadband fast speeds.
Lend eBooks to Friends
With nook’s breakthrough LendMe™
technology, lend a wide selection of eBooks to friends free of charge,
for up to 14 days at a time. Just choose the book you want to share
and send it to your friend’s nook or iPhone, iPod touch, select
BlackBerry® and Motorola smartphones, PC or Mac® with
Barnes & Noble eReader software.
A Continuous Reading Experience
With “Reading Now,” your
virtual bookmark, nook brings you back to the last book you’ve read,
right where you left off. And it works across a range of devices. If
you forgot your nook at home, Barnes & Noble’s free eReader software
on your iPhone, select BlackBerry and Motorola smartphones or laptop
lets you pick up where you left off, including annotations. And when
you’re reunited with your nook again, the Reading Now page will be
updated and ready to go.
A Wealth of Content, in the Palm of Your Hand
hold up to 1,500 eBooks and other printed content, and the sky’s the
limit for your digital library when you use nook’s expandable memory
slot. A 16GB MicroSD card holds up to 17,500 eBooks.
Portability and Personalization
You can also easily
transfer PDF-format documents from your computer to access and read
business documents, legal contracts and travel information on your
nook. And transfer your photos to create custom screensavers.
Protect Your nook in Style
nook comes with a removable
back cover you can personalize from a selection of four additional
great colors. You can also choose from a range of accessories by
renowned designers kate spade new york, Jack Spade, Jonathan Adler,
Tahari and others. From classic and colorful portfolios to an
innovative book light, Barnes & Noble will offer stylish and elegant
accessories designed exclusively for nook both in stores and online.
Over One Million eBooks, Newspapers
As part of nook’s introduction, Barnes & Noble has further expanded its
wide selection of content to satisfy every reader.
From fiction to horror and romance to
thrillers, with the launch of nook, Barnes & Noble’s eBookstore now
offers the most eBook titles – over one million – with most
bestsellers and new releases for just $9.99.
Your Daily Newspapers on nook
Read your “morning paper”
any time, anywhere you go. Barnes & Noble now offers subscriptions to
more than 20 newspapers, including The New York Times, The
Wall Street Journal, The Washington Post and Los Angeles Times.
Barnes & Noble expects to offer, in digital form, subscriptions to
every major U.S. daily.
Read Your Favorite Magazines
As the nation’s second
largest retailer of magazines, Barnes & Noble is now pleased to offer
its customers digital subscriptions. Enjoy reading publications
including Forbes, Newsweek and The Nation on your nook,
at home or on the go.
Experience nook at Your Local Barnes &
Barnes & Noble’s nationwide network of stores enables its customers to
see nook and get hands-on demonstrations from its booksellers.
Furthermore, nook owners get added benefits.
Stunning Retail Displays
Barnes & Noble has created
stunning storefront displays for nook that begin rolling out tomorrow
in its highest-volume stores including 17 College bookstores such as
DePaul University, Harvard University, Southern Methodist University,
University of Pennsylvania and Washington State University. nook will
be on display at its fully staffed customer service centers in every
Barnes & Noble’s 40,000 booksellers
are ready to help customers get the most of their nook e-reading
experience, demonstrate the eReader applications on other devices, and
assist and support purchases, browsing and downloads in-store.
Free Complete eBook Browsing
Customers will also be able
to browse complete eBooks for free on nook at any Barnes & Noble
store, whether or not the actual book is in stock, beginning later
this year. Plus settle into the café and get exclusive in-store-only
content, free eBooks, special offers and much more using Barnes &
Noble’s complimentary Wi-Fi, provided by the AT&T Wi-Fi network.
nook, the Barnes & Noble eBook reader, will begin shipping at the end of
November with a price of $259.00. Barnes & Noble is taking pre-orders
now at www.nook.com
and in stores starting tomorrow. In celebration of nook’s launch, Barnes
& Noble will also offer a free eBook of Malcolm Gladwell’s widely
acclaimed best-seller, “The Tipping Point,” for the first 10,000
customers to pre-order nook.
To learn more and experience nook, visit www.nook.com.
Follow our eBooks and other updates on www.bn.com/twitter.
To learn more about the free Barnes & Noble eReader software and Barnes
& Noble eBookstore apps, visit www.barnesandnoble.com/ebooks.