Trying to predict what Apple
will do next is a little like playing Pin the Tail on the Donkey. If you get lucky, you're spot with your prediction, and the odds go up exponentially if you receive some guidance. So, when rumors surfaced
from seemingly reliable sources that Apple was building a low cost iPhone
model to compete with Android
, there were plenty of reasons to believe it was true. Hold the boat, says Apple.
In an interview with Chinese language Shanghai Evening News
, Apple senior VP of worldwide marketing Phil Schiller cast a wet blanket over dreams of owning a lower-end and inexpensive iPhone device, Information Week
reports. Schiller stated that lower cost iPhones would "never be the future of Apple products."
One of the rumors originated from The Wall Street Journal
, which claims to have received its information from "people briefed on the matter." As it was told, the new iPhone device would use a "different, less expensive body," perhaps constructed of polycarbonate plastic rather than aluminum. Internal hardware would likely be built around previous generation iPhone devices, much in the same way the iPad mini is essentially a smaller version of the iPad 2.
Schiller's comments don't completely extinguish the red hot rumors, however, as he could simply be stating that low cost iPhones won't replace standard iPhone models. It just depends on how you interpret his remarks.