Apple Starts iPhone Trade-In Program at Retail Stores This Month
Reportedly, Apple is going to start marketing an official in-store trade-in program for older iPhones as early as this month, right around the time of its WWDC keynote next week. Naturally, this is likely to tie into the launch of an next-gen iPhone. Apple is teaming with Brightstar in order to handle the exchanges, a company that also handles exchanges for carriers like T-Mobile and AT&T.
As Apple begins to hit a saturation point for smartphones in the U.S. market, making a big deal about trading up is a sensible way to spur interest in new products. Of course, a lot will depend on the rates that Apple offers. There are plenty of outlets out there today that can handle these trades, so unless Apple offers significantly more (or just makes the process a lot more seamless), it may not end up being super attractive for consumers.