Rumors are flying left and right about what tomorrow's WWDC keynote will
reveal, but one thing is for sure: iCloud will be a major announcement.
Google Music may have beaten Apple to the punch, but according to the
latest reports over at The Los Angeles Times, Apple
will have one thing
that Google doesn't. That would be the support of major record labels.
Apple's market power has skyrocketed over the years, and labels are now
in a position that leaves them little option but to side with a company
like this. Otherwise, piracy continues and people still refuse to pay
for music; with iCloud, it's possible that people will pay for a monthly
subscription, giving labels at least something in return.
The music industry has not only changed over the past ten years, but it
has been up-ended. Apple's iCloud will reportedly be offered free of
charge at first, eventually charging $25/year. Advertising would also be
included, which makes sense given the already-low subscription rate.
The profits would be split up between Apple, the publishers and the
labels, and reports suggest that EMI, Universal, Sony and possibly
others could be signed on. iTunes already dominates the music industry,
but if this proves to be rooted in fact, it could very well take the
crown by a mile.
We'll obviously find out if this turns out to be true tomorrow; if it
is, will you be buying in? Or are you still using Rhapsody or some other