Despite Android’s dominance of the smartphone OS market, Apple
unquestionably owns the top spot in the mobile handset OEM market. According to the a blog by Canaccord Genuity, the Cupertino company holds 52% of that market’s total profits as of Q3 2011. (Apple actually had 57% of those profits at the end of Q2 2011.)
What is far more interesting, however, is seeing how high Apple has risen in that market in just a few years--and how far some of its competitors have fallen. Back in 2007, when Apple earned a meager 4% of the mobile handset market’s profits, Nokia
completely dominated with a whopping 67%. Now, Nokia’s share has plummeted--to 4% of the market’s profits.
Image Source and Data: Forbes, company reports and Canaccord Genuity estimates
Sony Ericsson also suffered a big loss in profit percentage in that time frame, from 14% to 1%. LG dropped from 4% to -2%.
Other companies have actually gained ground during that 2007-2011 time period. Samsung’s share improved from 10% to 29%; Motorola improved from -5% to 0%; HTC went from 0% to 9%; and RIM posed a slight improvement form 5% to 7%.