There's a meme floating around the web (particularly Facebook) that states, "Black Friday: When people trample others for cheap goods hours after being thankful for what they already have." That's taking a negative view of what's now become an annual consumer tradition, one that's so popular that even Apple's
getting in on the action, despite the fact that iPad and iPod touch devices seem to sell themselves.
Apple's calling its Black Friday event "Come and give it
," and you'll find deals on popular items marked down by anywhere from 7 percent to 31 percent. The current generation iPod touch, for example, is available for $268, down $31 from its $299 retail price. Leather Smart Covers are selling for $21 instead of $69, and you can save over $100 on MacBook Pro and MacBook Air models, to name a few of the deals.
Even without the discounts, analysts believe Apple will own the holiday shopping season.
"We believe this holiday season will belong to Apple, as the product lineup has never been stronger," Topeka Capital's Brian White told investors, according to CNNMoney
Apple recently launched a new iPhone model (iPhone 5
) and refreshed almost its entire line of products. On top of it all, Apple now has a smaller size tablet -- iPad mini
-- to compete with the Nexus 7 and Kindle Fire HD.
"We believe the iPad mini is proving to be a must-have holiday item and while we expect lower priced competitive tablets to draw attention as well, we note that we do not expect Apple to maintain its dominant unit share though do expect it to dominate profit share," Wells Fargo analyst Maynard Um said.
The iPad mini isn't one of the discounted items Apple's selling as part of its "Come and give it" sale, but there are several others to choose from. You'll have to act fast though -- it's a one day event.