Apple CEO Tim Cook Deems Google Glass a "Difficult" Sell to Consumers

Apple CEO Tim Cook Deems Google Glass a "Difficult" Sell to Consumers

Maybe sometime in the future, Google Glass will find a market among the masses and we'll be walking around with wearable computers on our heads. It's Google's vision to one day get to that place where a head mounted display (HMD) could replace many of the functions we all use our smartphones for, from snapping pictures and recording videos to getting directions and real-time information. That's point B, however, a long way from point A, which is where the $1,500 headset currently sits. Will it ever get there? It's too early to tell, but as far as Apple CEO Tim Cook is concerned, the road for Google is "difficult."

"I think from a mainstream point of view, this is difficult," Cook stated at the All Things D technology conference, according to CNN. "I wear glasses because I have to. I don't know a lot of people who wear them because they don't have to."


Cook did concede that Google Glass could "appeal to certain markets," though on the topic of wearable computing in general, Apple is definitely interested.

"It's an area that's ripe for exploration," Cook said of wearable computing technology. "It's ripe for us to get excited about. Lots of companies will play in this space. I see [wearables] as a very important branch of the three."

Cook didn't come right out and mention any specific products Apple might be working on in this regard, but it's long been rumored the Cupertino outfit is designing a smart watch, or iWatch, if you will. He also said that "the wrist is interesting," saying it's more natural, though adding that there's still the challenge of convincing people to wear something on their wrist if they don't normally do so.
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it only needs to get smaller

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Tim Cook is stupid, He says so because he thinks the iPhone is better and because Google has brought the future to the present which is "Google Glass".

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Apple is checking their patent portfolio to see if they can claim any infringements.

Secretly,I'm sure they're green with envy.

It's the US that mostly drinks the Apple Kool Aid.

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I'm with Bruce Sterling on this one. I don't think Google Glass should be thought of as a consumer product. It's more like a viral marketing design fiction to brand Google as a forward leaning innovator and generate that kind of mindshare,

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I think that have to make Glass a little better looking, I know it is still early but....

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I have little interest in Glass--I still don't even have a cell phone.  I just don't have any need for mobile computing and certainly not in this format.

I will say Glass does have one thing going for it from my perspective: it does not have a touch screen to get covered with disgusting fingermarks.  I hate touchscreens due to that very issue, so assuming the price comes down in the near future and I decide I just can't live without the ability to be technologically annoying in public, I might conceivably go for it.

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Hi so it's me on the picture and taken with my camera, I don't mind you posting it here but you might bother about at least giving a picture credit...

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