Android Surpasses iOS in U.S. Market Share, Surges Further Ahead in Europe, China and Latin America
Apple may have once dominated the mobile landscape with its iOS platform, but that was before Android came in like a wrecking ball (apologizes for putting that song in your head). This is true in the U.S. and abroad, and particularly in Europe where Android closed out 2013 with a 68.6 percent share of the smartphone market, well ahead of iOS at 18.5 percent (and Windows Phone at 10.3 percent) according to the latest data published by Kantar Worldpanel ComTech.
The race for smartphone dominance is a little more competitive here in the U.S., though it still tilts in Android's favor. According to Kantar, Android finished 2013 with a 50.6 percent share of the smartphone market in the U.S., up from 46.2 percent the year prior, versus Apple's 43.9 percent share, down from 49.7 percent one year ago.
Source: Kantar World Panel ComTech
Lost in the shuffle of all this are some impressive gains by Microsoft's Windows Phone platform, which has seen its share of certain market territories more than double compared to a year ago. For example, Windows Phone is found on 11.4 percent of the smartphones sold in France, up from just 5 percent a year prior.
It's the exact opposite for BlackBerry, which saw its share decline in every single market Kantar reported on except for China, where BlackBerry is now installed on 0.1 percent all smartphones.
The race for smartphone dominance is a little more competitive here in the U.S., though it still tilts in Android's favor. According to Kantar, Android finished 2013 with a 50.6 percent share of the smartphone market in the U.S., up from 46.2 percent the year prior, versus Apple's 43.9 percent share, down from 49.7 percent one year ago.
Source: Kantar World Panel ComTech
Lost in the shuffle of all this are some impressive gains by Microsoft's Windows Phone platform, which has seen its share of certain market territories more than double compared to a year ago. For example, Windows Phone is found on 11.4 percent of the smartphones sold in France, up from just 5 percent a year prior.
It's the exact opposite for BlackBerry, which saw its share decline in every single market Kantar reported on except for China, where BlackBerry is now installed on 0.1 percent all smartphones.
