Amazon Brings Prime Instant Video To Android-Based Smartphones Via Updated App

Amazon on Tuesday announced that Prime members in the U.S., U.K., and Germany can now tap into Prime Instant Video content on their Android smartphones, a new feature of the updated Amazon App for Android. Once you update the app (or install the latest version for the first time), you'll have the option of installing the Prime Instant Video player app, which is only available in the Amazon Appstore.

It's a bit of a stubborn end-run on Amazon's part, though it falls right in line with the company's plan to keep customers within its own content consumption ecosystem. Once you have the player installed, you'll have access to unlimited streaming of tens of thousands of movies and TV episodes from Prime Instant Video, including popular titles like The Sopranos, True Blood, 24, and others.

Amazon App

Streaming Prime Instant Video content to your Android phone doesn't cost anything extra, at least not on Amazon's part -- you'll have to keep track of your own data caps, if applicable. This is just yet another benefit thrown onto a very large pile for Prime members.

Amazon Prime started as a discounted shipping program, but it's grown to offer much more. In addition to free 2-day shipping and discounted 1-day shipping on millions of eligible items, Prime memberships now include unlimited music streaming of over a million songs, unlimited streaming of Prime Instant Video content, and free e-book borrowing from a selection of over 500,000 Kindle books.

You can download the updated Amazon App on Google Play.