is relaunching its "mi adidas" app late this summer, though it comes with a twist to sneaker customization. This time around, mi adidas users will be able to apply any photographic image, including Instagram
photos, to the 2014 model ZX Flux. Once you're happy with the result, Adidas will build the customized kicks and deliver them to your door.
"For the sneaker lovers, it's an exciting chance to make a statement that's all your own, following in the footsteps of the sellout ZX Flux Photo Print Prism shoe released in April," Adidas explains. "For Adidast Originals, it's just the next logical step in breaking the mold of sneaker customization."
It's not clear exactly how much customization you'll have over the design, though Adidas teased the feature in an Instgram video that looks promising:
The sneaker maker also posted a whole bunch of photos showing what will be possible with the app, and while some are a bit loud in design, there are quite a few that look like they could be sold in stores. One example is the ZX Flux Street, as shown below:
Adidas plans to roll the app out this August for iOS
. No word yet on how much a customized pair will cost -- as a point of reference, Adidas sells the ZX Flux online for $85.