The automobile is quickly becoming the next interconnected battleground, and AT&T's latest announcement goes a long way to proving that. The telecom company has today announced an agreement with Sirius XM Radio to provide mobile connectivity to support a suite of security and additional services for Nissan
automobiles in North America. Moreover, if we had to guess, we'd say that other carriers are likely courting other automakers to hopefully make this more of the rule instead of the exception.
’s in-vehicle telematics solution will provide Nissan vehicle owners 24/7 emergency support for accidents, stolen vehicle tracking and roadside assistance, along with a host of additional services to be announced at a later date. “Your future car is going to be a smartphone with four wheels with powerful capabilities specifically built for a safe and enhanced customer experience,” said Glenn Lurie, president of AT&T Emerging Enterprises and Partnerships Organization. “By adding fast, reliable and built-in mobile internet for SiriusXM’s forthcoming in-car experience, we are powering a connected experience inside Nissan automobiles for both drivers and passengers.”
It's hard to say if this particular partnership will sway those cross-shopping a Nissan to go ahead with a purchase, but it's definitely one of those technological wonders that could add up if the automaker continues to build upon it.