AMD Goes Embedded With ATI Radeon E4690 MXM GPU - HotHardware
AMD Goes Embedded With ATI Radeon E4690 MXM GPU

AMD Goes Embedded With ATI Radeon E4690 MXM GPU

From top to bottom, it's hard to knock AMD's graphics lineup right now. They have some of the most powerful GPUs available at the high-end, and even at the lower-end, their cards are destroying the benchmarks. One area of graphical nature that often gets overlooked is the embedded market, but with GPUs becoming more important in every facet of computing, AMD has stepped up to produce the ATI Radeon E4690 Mobile PCI Express module.

Designed for graphics-intensive embedded systems, the Radeon E4690 MXM features more than triple the 3D graphics performance of previously available solutions with low CPU utilization and brilliant picture quality. It sports a "massively parallel, programmable architecture," and it is designed for compute intensive, embedded applications such as digital signage, image recognition, signal processing and surveillance, arcade and casino games, medical imaging, and more. We're hoping that "more" leads to things like mobile phones and gaming handhelds, as there's a dire need for such GPUs in those devices. Outside of NVIDIA's Tegra, it's hard to think of a single other big GPU that can fill the mobile/portable devices space.


Unsurpassed Performance, Power Efficiency, and Flexibility

  • The ATI Radeon E4690 MXM features 512MB of on-board GDDR3 memory, 320 shader processors, a comprehensive set of display output options and adjustable system clocks for exacting power and performance requirements.
  • As the industry's only embedded graphics chip to offer support for both Microsoft DirectX® 10.1 and AMD's Unified Video Decoder 2 (UVD 2), the ATI Radeon E4690 MXM enables competitive advantages for AMD's embedded customers by providing outstanding graphics support coupled with high quality video playback performance
  • Incorporating ATI PowerPlayTM intelligent power management technology, the ATI Radeon E4690 MXM is designed to optimize power consumption and enable exceptional performance per Watt for power sensitive embedded applications.
  • System designers have ultimate flexibility with a comprehensive selection of outputs including dual independent display controllers, integrated DisplayPortTM, integrated single & dual-link LVDS, integrated single & dual-link DVI /TMDS/HDMI and analogue outputs.
  • Supported by ATI Stream technology, the ATI Radeon E4690 MXM can replace numerous system hardware components (e.g. FPGAs, DSPs etc.), helping to reduce overall system power, size, and cost.

"As the graphics requirements for embedded systems continue to increase, AMD has armed the ATI Radeon E4690 MXM with features that are important to our customers and done so within an industry-standard specification that helps simplify design, development and market delivery," said Richard Jaenicke, director of Embedded Discrete Graphics for AMD. "Based on the successful ATI Radeon™ E4690 GPU, the ready-made ATI Radeon E4690 MXM solution provides the graphics performance, energy efficiency and reliability customers need. This, coupled with the module's five year product life cycle, makes the ATI Radeon E4690 the easy answer for system designers looking to gain competitive advantage in the marketplace. 2"

"The ATI Radeon E4690 MXM module is an ideal solution for our aerospace and defense customers," says Dan Joncas, VP Sales ALT Software. "Its parallel processing capabilities open up a whole new range of applications including video surveillance, radar processing, target acquisition and synthetic vision. This module is ideal for manufacturers of embedded systems that require high-performance computing and advanced graphics."




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Good move by AMD. For enyone that's wondering, embedded graphics market would include image recognition security systems, surveillance, arcade and casino games, and medical imaging.

The 512MB of on-board GDDR3 memory and 320 shader processors is impressive, but the chip also comes with DVI  and HDMI outputs.

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I wonder if they will actually give Intel any competition here though. Intel market share as a mobile gpu provider is quite substantial.

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Very nice, AMD seems to be making some great steps in this field. They need to step up there CPU development (and I am an AMD user) significantly from what I see, at least there time line. The further you fall behind the harder it is to catch up.

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I understand the need for embedded GPU chips but I'm not one to use them. I almost always use discrete Video cards for display. It probably more from habit than necessity too. They perform much better than they used to, but I was put off by them a long time ago.

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