AMD Gets Clevo Distribution Deal, Expanding To Emerging Markets

Intel may still have the lion's share of the market in the microprocessor realm, but AMD isn't doing too bad for itself these days either with all things considered. Aside from introducing a litany of new technologies and devices over the past week, the company also took time to beef up its distribution strategy, which is something that could signal a broader push into more markets.

For far too long, it has felt as if AMD was content with second place. With releases like this, however, it's clear that the company is no longer satisfied with being associated with that notion. This past week, AMD nailed down an agreement with Clevo to distribute notebooks with its own chipsets to emerging mobile markets, and considering that AMD generally has the price advantage over Intel, it seems as if emerging markets are a great place for the company to grab hold of a nice chunk of market share before Intel swoops in. The details of this particular agreement are below, but again, it's the concept here that has us interested. We'd love to see AMD be more proactive about reaching out to markets--the world could definitely use more competition!

• AMD (NYSE:AMD) today announced that Clevo, a global notebook manufacturer based in Taiwan, is now providing notebooks powered by AMD platform technology. Combining ATI Mobility Radeon™ HD 4570 graphics, the AMD Athlon™ 64 X2 processor and the AMD M690G chipset, these new entry-level notebooks deliver advanced performance and mobility benefits.
• The new Clevo notebooks deliver the multi-tasking performance and graphics power people need when enjoying 3D applications like maps, movies, online videos, digital photos, video games, music and TV programs at home or on the go.
• Continuing its long-standing technology partnership with Clevo, AMD focused on providing a highly differentiated solution that maps back to the top computing priorities. These include superior graphics and video capabilities and larger screen options than what is typically offered in similarly-priced netbook solutions for emerging mobile markets such as Brazil or Taiwan.