AMD GAME! Enables Console Simplicity for PCs

AMD GAME! Enables Console-like Simplicity for Mainstream PCs

- For the 263 million mainstream PC gamers worldwide, AMD GAME! stands
for exhilarating HD gaming experiences with full PC functionality-


SUNNYVALE, Calif. - May 19, 2008 - From the company powering the visual experience of the two most popular gaming consoles in the world today, AMD (NYSE: AMD) announces AMD GAME!. This program  is designed to help consumers select perfectly suited PCs for high-definition gaming. AMD GAME! platforms combine the powerful balance of multi-core processors, exceptional HD digital media , and next-generation graphics processing power. Industry leaders including Acer, Alienware, Logitech and Microsoft are joining AMD to ensure consumers can easily identify PCs that deliver HD gaming and entertainment experiences out of the box.

"With the support of industry leaders in PC gaming, AMD GAME! ensures consumers don't need an enthusiast-level knowledge of PC hardware for an optimal gaming system," said Nigel Dessau, senior vice president and chief marketing officer, AMD. "We in the PC industry owe consumers the same predictability, simplicity and affordability in finding a PC for gaming that the console industry currently provides."

According to Jon Peddie Research, of all desktop and notebook PCs sold last year, two-thirds had only the most basic of capabilities, lacking the technology needed to drive a great gaming experience. AMD recognizes this and is working to provide a consistent source of reliable and accurate information before and at the point of purchase for gaming consumers.


"AMD GAME! is a new initiative focused on delivering a novel experience for consumers, addressing a problem that has long existed in the PC industry until now," said Dr. Jon Peddie, president of Jon Peddie Research in Tiburon, California. "Our research has shown that PC gaming is on the rise and this effort from AMD not only rallies industry support for PC gaming but also acknowledges that computer gaming needs
balanced systems for the best consumer experience."

Gaming and HD Entertainment Support

AMD believes consumers should have a balanced platform with matched and tested components that meet their needs - not compromise their overall computing experience by choosing which components and software are more valuable. Computers should have the power to surge through the demanding moments of gaming action or HD entertainment without stutter or lag. The AMD GAME! initiative helps ensure that the computer system has been optimized for gaming with the right graphics and processor components. Hardware and PC components that carry the AMD GAME! logo let PC buyers and do-it-yourself gamers know they will have a
customized and exceptional gaming experience.

"AMD and Microsoft share the vision of delivering better gaming experiences on PCs running Microsoft(r) Windows(r) operating systems," said Kevin Unangst, Microsoft's senior global director of Games for Windows. "Microsoft's Games for Windows program and AMD are both working to expand gaming accessibility and ease of use to consumers. Games for Windows titles and Microsoft's gaming hardware, along with the AMD GAME! initiative, are great examples of how we can bring more value to PC gamers across the industry."

As part of the AMD GAME! initiative, AMD is dedicated to working closely with industry leaders to help create personal computer configurations that are optimized for all types of users.

"AMD GAME! is a great initiative that will help Acer drive consumers toward the best solution for their gaming needs," said Brian Bogaard, product business manager - EMEA desktop PC, Acer. "PC gaming is an important area for Acer and with AMD's help, we can meet the expectations of consumers with a solid gaming experience."

"We are happy to see the growing interest in PC gaming and now AMD is adding a much needed program to help continue that trend," Patrick Cooper, director of product group, Alienware. "The AMD GAME!
Experience enables Alienware to quickly and easily help consumers identify the experience that is right for them and the high performance Alienware solution that delivers it."

"AMD GAME! is a great program to help consumers easily identify a solution that addresses their gaming needs," said David Reid, vice president of marketing at NCsoft North America. "With this partnership, we hope to ensure consumers will enjoy our titles at the highest levels of quality possible."

AMD GAME! Availability

AMD GAME! systems combine proven AMD technology including AMD Phenom(tm) processors, the upcoming AMD Turion(tm) Ultra processors, AMD Athlon(tm) processors, ATI Radeon(tm) HD 3000 series  graphics, and AMD chipsets to deliver an enhanced and simplified mainstream PC gaming experience.

AMD GAME! platforms are available immediately on-line from system builders such as Alienware, Cyberpower, iBuypower, Maingear and Velocity Micro; retail availability is expected in the second half of 2008.

Information about AMD GAME! can be found at http://game.amd.com, the central source for PC gaming information. Supporting more than three million visitors per month, this website provides product information,
contests, spotlights on industry partners, informative articles and purchasing information.

Via:  AMD
Tags:  AMD, console, game, PC, PCs, nab, sim, IM, AM
Comments
Crisis Causer 6 years ago

It's a good idea, but all PC's still eventually become outdated.  The best gaming PC from 2002 can't run Crysis, Unreal Tournament 3, or even 2005's Battlefield 2.  But I guess consumers will know that can at least run today's games... although I wonder how well Crysis will run on some of these.  Is lowest settings 640x480 considered worth playing?

SqUiD267 6 years ago

 Basically this just another system configured for gaming? If so what is supposedto be the new innovation.

ice_73 6 years ago

 

[quote user="SqUiD267"]

 Basically this just another system configured for gaming? If so what is supposedto be the new innovation.

[/quote]

i find this to be a great idea because now consumers who arent as educated will know which system will be better for gaming. now if some mom goes into best buy to buy a computer for her kid she will know which one is better compared to what "most" people look at when buying computers, hard drive space and ghz.

also, every one knows computers get outdated and amd will be updating their minimum qualifications every 6 months :-), and crysis on lowest setting is similiar to farcry on highest. so its "decent" although i personally wouldnt want to play it.
entermymatrix03 6 years ago

playing games under your monitors native res is teh suck!1!1! lol. Sorry to say this, but i honestly think PC gaming is out the door. It pains me to say that and i almost shed a tear, but its the truth. everyone loves consoles and all game developers are moving to them.

amdcrankitup 6 years ago

 I never have been in to consoles I preffer gaming on my PC.I think the market will always be there for both.I never would consider kicking my PC to the curb!!!

 

Well maybe this clunker Im on right now! See my specs you,ll understand!!Super Angry

SqUiD267 6 years ago

 Problem with PC Games is that they are soo demanding. I'd say every 2 years you need to update some part of your pPC to keep up with newer technology. On the other hand Console require little upgradeable, but though lately it seems they are rushing the system to get it out such as the 360, I think 2 years later the Elite came out which pissed me off. I'm stuck with 20 Gb HD while some new kid gets a 120 gb.

amdcrankitup 6 years ago

No Squid this system sucks  LOL

nelsoncp21 6 years ago

I would have to disagree. I thought that was true till I sat in gamestop 1 day anxiously waiting to purchase a PS2 game for my son as the couple in front of me went through the process of purchasing an xbox360 for their child. I had no clue the amount of accesories that were available for this thing and all the different things you need to do this or that like purchasing the online cards or whatever they are for xbox live. I was absolutley shocked listening to it all not to mention annoyed cause it took so long for this sales guy to explain why they needed this or that they would need that. Consoles are basicly turning into pc's the only adavnatage and why they sell so much is they are pretty much plug and play and don't require an engineering degree to purchase becasue you know when you buy the system that they won't make a game that says xbox 360 on it that won't play in the xbox360.

I kind of like this idea that AMD is pushing. The only draw back I see is stores jacking the price of a pc up just becasue it has that label on it when before the label system was in effect it was say $200 cheaper. They can say now to there customer oh this 1 here is $200 more becasue it's an AMD GAME system. Also let's say this does go into effect and I have a particular system selling now that is classified as an AMD GAME system. 2 years later it's the same system so can I still sell it as a AMD GAME system. There is to much open to interpretation. I thinkthey're needs to be a rating system for those who don't understand all the different hardware listed for minumum requirements.

 

For instance they're should be different class's of systems like the 100 class, 200 class etc. So say you buy a 300 class pc and go to the game store you know now that any game at the 300 class or below will play on your system and it would be right on the front of the box saying 300 or 200 or whatever just like an xbox 360 game  would have xbox 360 on it. The advantage to pc's is they could play older games regardless unlike some consoles. As technology progress's the class's would too but the guidelines that categorize a game or pc in that class would never change.

 

Well that was just my .02 Idea

Crisis Causer 6 years ago

Nelson, that's actually a good idea!  Maybe a board, similar to the current ESRB board, could take a look at games before their release and assign them a class rating.  And the would also designate, and continually update, what hardware is required for each class.

Uh, you go ahead and email the gaming world.  I'm sure they'd like to hear of it. :-)

nelsoncp21 6 years ago

Yeah right I'll just waltz right into their board meeting and be like "YO" this is how it's got to be from now on.

 Sure, it'll workHmm

entermymatrix03 6 years ago

HAHA. They'd give you that WTF look and then call security. Bill Gates would secretly watch from the shadows. : ) 

Dev 6 years ago

[quote user="entermymatrix03"]

playing games under your monitors native res is teh suck!1!1! lol. Sorry to say this, but i honestly think PC gaming is out the door. It pains me to say that and i almost shed a tear, but its the truth. everyone loves consoles and all game developers are moving to them.

[/quote] 

The death of PC gaming is regularly predicted since the NES, due to piracy, dropping sales, bigger better consoles. In many was some developers love PC's. No royalties and cheaper distribution. Most developers start on the PC because the barriers to entry are huge on consoles. Hence why there is such a strong indie/mod game community on the PC whereas consoles virtually have none and are somewhat restricted to the big developers. What really ensures the PC gaming will last is the size of the user base.

Smaller studios can survive better on the PC, their games sell longer as the PC doesn't work in generations like the consoles. Counter Strike: Source is still one of the top selling games on steam. The PC is organic in nature, it can adapt and change a console can't. Look what happened to the Dreamcast imagine if you spent years developing for a console and it went bust, probably you would follow.

The truth is the PC platform offers a stepping stone to console game development. Look at most of the big studios, where did they start. PC.

Whats the best selling console game at the moment. GTA IV, Halo 3, Call of Duty 4 what platform did they all start on. PC (Bungie said the initial Halo was for PC before Microsoft gave them funding and sent them to the XBOX). Yes, it's true many developers are moving to console development but thats because they are big enough to compete in that market. There always has been and always will be a huge migration of developers to consoles and not the other way around. The true genius of the PC is not to attract talent but to create it.

-Dev 

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