AMD Delivers Breathtaking Multimedia for Mobile Devices with Next-Generation Imageon Processors

AMD Ushers in Breathtaking Multimedia for Mobile Devices
with Next-Generation AMD Imageon Media Processors

- New AMD Technology Enables Handheld Manufacturers to Captivate
Consumers with Remarkable Video, Audio and Imaging -

SUNNYVALE, CALIF. - February 12, 2007 - AMD (NYSE: AMD) today introduced the AMD Imageon 2298, 2294 and 2192 media processors, offering ultra-fast, high-resolution image processing, DVD-quality video and high-definition audio for compelling mobile multimedia experiences. These new processors further enhance the industry-leading AMD Imageon family of discrete media processors, helping handheld manufacturers to quickly and cost-efficiently deliver the latest multimedia features that consumers demand.

Next-generation AMD Imageon 2298 and 2294 processors are designed to bring the latest multimedia performance to mobile devices with a combination of features that enable a seamless, high-quality, multi-tasking entertainment experience unprecedented in today's handheld market. The AMD Imageon 2192 media processor enables similar feature-rich devices for mainstream consumers.

"As mobile broadband networks continue to increase capacity and improve quality, the consumer appetite for sophisticated multimedia on the go is growing exponentially," said Paul Dal Santo, vice president and general manager of AMD's Handheld Business. "We are bringing to fruition our vision of helping global OEMs and network operators truly delight their customers with incredibly realistic, immersive media-rich experiences." "Trends such as mass adoption of video sharing sites like YouTube, and the popularity of the phone as a personal camera, demonstrate that today's consumers value the ability to access and create digital media anywhere," said Michelle Abraham, Principal Analyst with In-Stat. "Network operators can take steps toward recouping the massive investments they have made in mobile 2.5G and 3G networks by offering consumers value-added services that leverage the additional bandwidth, such as video streaming, video telephony and mobile TV." Read more... 

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