Motorola Supports 'Phonebloks' Concept of Modular, Open Hardware Smartphones With Project Ara

Our eyes got all misty dreaming about the future portended by the Phonebloks modular smartphone design when we heard about it in September, but thanks to Google-owned Motorola (as well as Dave Hakkens, the Phonebloks designer), that future could be coming astonishingly fast.

Motorola announced that it’s actively working on modular smartphone designs via its Project Ara. It’s a project of the Motorola Advanced Technology and Projects group, and the very words Paul Eremenko uses to describe it in a blog post are a breath of fresh air: “We want to do for hardware what the Android platform has done for software: create a vibrant third-party developer ecosystem, lower the barriers to entry, increase the pace of innovation, and substantially compress development timelines.”

Be still our hardware geek hearts.

Original Phonebloks design; we'd buy that phone

We can’t underscore enough how completely this could change the mobile market, not to mention the 3D printing market, for the better. As it is now, we’re trapped in a paradigm where you buy a smartphone and then you’re stuck with it until you get a new one. Phones are simply not upgradable, and you can’t choose to emphasize one feature over another; for example, if you’re a photo enthusiast, you can’t opt for a better camera on this or that phone. If you like to play games on your device, you can’t upgrade your graphical processing power.

Google Motorola Phonebloks Endo

For enthusiasts who are accustomed to carefully choosing each component of a computer build (whether they’re putting it together themselves or are simply configuring a system online from a given manufacturer), the idea that you have nearly zero control over key features of your smartphone such as the processor, display, camera, RAM, ports, chassis color and design, and so on, is maddening.

The modular paradigm is one wherein you’ll be able to control what sort of premier features your phone might have, how much it costs, how long the thing might last (because you can incrementally upgrade various components), how it looks, and even where it’s manufactured.

Google Motorola Phonebloks Endo

Motorola says that Project Ara starts with an endoskeleton of sorts (aka “endo”) and then allows for the addition of modules. The project has already been going for a year, and the company says that it’s been doing “deep technical work” and also engaging with the Phonebloks community that Hakkens developed. As Motorola continues its work, it will lean on its “research scouts” for feedback, and in the next few months the company will send out an invitation for developers to start working on modules for the platform with a potential Alpha release of the Module Developer’s Kit (MDK) as early as this winter.

Google Motorola Phonebloks Endo

An open hardware system breeds innovation, and when brilliant and creative minds the world over dig in and develop for such a platform, amazing things happen.
Via:  Motorola
Dave_HH one year ago

Totally psyched to see a major OEM behind this concept. Great stuff Mot!

RZielaskowski one year ago

Really, really don't see this working.

scolaner one year ago

Why not?

TylerVieira one year ago

Unless it's just "choose what you want in it before-hand and then you're stuck with it" yeah this sounds like it won't work too well

ajm531 one year ago

I don't understand the negativity around this. Before it was easy to consider it ridiculously ambitious and implausible. But with a huge company like motorola and the approval of Google they could really do something revolutionary in the mobile space

Dave_HH one year ago

Completely agree, ajm!

Sevags one year ago

This has every chance of succeeding! You choose your components, and hopefully choose your OS, you have the phone you want! All major US carriers are ( is Verizon yet?) now offering multiple handset upgrades per year but first you have to sign a contract with the new plan and still pay outrageous prices for the privilege, with this concept you can say bye to all that you upgrade what you want when you want, you can shop around for the lowest price on components, resell or pass down parts you're replacing, or you can just buy it configured and stay that way if that's what you're looking for. Bottom line is that options are good and this idea gives everyone the best of everything. I'm glad to see that google/moto see the future.

ScottLail one year ago

I am psyched for this to mature, the ability to upgrade modules would revolutionize the way we think about and buy modules, throw in the ability 3d print your own outer skins and wow.

ScottLail one year ago

I meant buy phones

HanyangXu one year ago

I frown at Phonebloks because of their dubious wording on the technology itself (they made it sound like if enough people got behind this, it would happen in a year), but I am glad to see a big company try and tackle this. The day that I can build my phone like I built my computer, I'll be very happy.

scolaner one year ago kind of IS happening in a year. Because friggin' Google got behind it.

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