Microsoft Rolls Out Ad Free Bing Search for the Classroom
It's a good will effort on Microsoft's part, but also a self serving one that it hopes will lead to increased Bing usage outside the classroom once teachers and students get a feel for the search engine and see how it compares to Google. Microsoft says several school districts across the U.S. have already signed up for the ad-free pilot program, including Los Angeles Unified School District, Atlanta Public Schools, Fresno Unified School District, and Detroit Country Day School.
"As of today, we’ll be bringing ad-free, safer, privacy-enhanced Bing to over 800,000 students with Bing for Schools," said Mike Nichols, chief marketing officer for Bing at Microsoft Corp.
In addition to ad-free search and adult content filtering, schools can earn Bing Rewards credits. Once 30,000 credits are accrued, Bing will send a Surface RT tablet with Touch Cover directly to the school. The program will also provide daily lesson plans on the Bing daily homepage image.