If Apple Builds a Low Cost iPhone, How Many Will It Sell?
Piper Jaffray analyst Gene Munster believes a low-cost iPhone device could see sales in the neighborhood of 75 million units in 2014, CNET reports. Munster made his forecast in a note to investors, adding that Apple is likely to sell a $300 non-subsidized iPhone in September.
The downside to doing so is that such a device could and probably would cannibalize regular iPhone sales. According to Munster, a non-subsidized iPhone would eat into about a third of regular iPhone sales, ultimately leading Apple to concede 37 percent of the high-end smartphone market.
What do you think? Should Apple launch an non-subsidized iPhone, or stick with premium models only?