Two Months After Launch, Cumulative Apple Watch Sales Estimated At 2.8 Million Units

The sales figures for Apple Watch are said to put the timekeeping device at the definitive forefront of the smartwatch market, well ahead of Samsung (which sold 1.2 million smartwatches over the entire course of 2014), Pebble (which reached the 1 million total sales mark earlier this year, that after a full two years in the marketplace), and Google (720,000 units shipped in 2014). 

The reliability of the Slice numbers is somewhat questionable, considering the methodology the company uses to come to their conclusions (the study of e-mail receipts from a panel of 2 million representative U.S. online shoppers, 20,000 of whom have purchased an Apple Watch). The company says that its data mining results are in line with information from the U.S. Department of Commerce, as well as Amazon.com sales data. 

Unsurprisingly, according to the Slice data the Apple Watch Sport — the least expensive Apple Watch model, starting at $349 — is the most popular among the early buyers of Apple's wrist pal, with the black sports band the most popular band both in terms of what is included with the initial Apple Watch order and as a device extra (at a retail cost of $49...and an actual estimated cost of $2.05). The $149 Milanese loop is the second most popular band, though, which Slice Chief Data Officer Kanishka Agarwal suggests means that buyers are looking to "get two watches in one", a regular daily wear and a luxury wear. 

Apple had no comment on the Slice sales estimates and has not yet indicated when the company will release official Apple Watch sales figures.