WSJ Latest Online Content Provider to Go "Free"
"We are studying it and we expect to make that free," Murdoch was quoted by the Associated Press as he spoke to a group of investors in Australia. He said that "instead of having one million (subscribers)," the company will receive readers "in every corner of the earth."
Murdoch is banking that a free model for WSJ.com, which recently announced that it had topped the 1 million-subscriber mark, will send readership skyrocketing and that advertisers will then flock to the site.
Online "journals" (no pun intended) haven't been able to make a go of subscribed content, and it appears Rupert Murdoch is, for once, no different.