Twitter Rolling Out Curation Tool and Interactive Features For Publishers
More to the point, Twitter is declaring itself as a neutral platform for users to create and share content as opposed to a media company. That may seem like semantics, but it’s a hugely important distinction. Even though Twitter is boxing out third-party apps and restricting access just to Twitter, the the company is trying to portray the move as more like a streamlining of the platform instead of increasingly restrictive controls--a sore spot for many users indeed.
"It's not about being a destination," said Twitter CEO Dick Costolo. "I'm a huge believer in syndication. Platform companies always outflank and outlast point solutions and individual products."
Twitter CEO Dick Costolo
According to a Reuters report, Twitter will be unveiling a tool for users (especially journalists) to curate their tweets during breaking events to provide a more cohesive story. Other new features will include “tweet boxes” that will include content from or about a given event that will augment the stream of posts--Costolo gave the example of interactive live polls for an NBA All-Star game--as well as the long-awaited ability to for users to download and keep archives of their own tweets.
Said Costolo: "We want to migrate to a world in which the 140 characters can serve as a caption for additional functionality. We'd like that to include things like real-time data, even an application functionality."
It sounds like the Twitter of old will become a thing of the past, and it’s all purportedly coming by the end of the year.