Time Warner Cable's Look Back Features: It's Okay To Forget A Show Now
Have you recently missed a show on television, and now have no real way to go back and watch it? It probably happens to the best of us, and until now, your only real option was to try and find it online via the distributor's website. But now, for many Time Warner Cable subscribers, there's a new option.
TWC is today launching Look Back across many of its service markets, which is a new service that gives Digital Video customers the ability to go back within a three-day window to watch shows they may have missed without setting their DVR. That's a pretty amazing new feature, and one that isn't matched anywhere else yet. Look Back will launch with 48 channels (24 in HD and 24 in Standard Definition) with a consistent lineup across cable systems, and customers can access Look Back programming content immediately after it has aired on the network channel.
The company has been testing out this feature for the past few years, and now it is ready for primetime use. To use this feature, Digital Video customers simply use the “Select” button on their remote control then choose Look Back to find a program. The available window for these programs will be 72 hours. For example, if a show airs from 8:00-9:00 p.m. on Tuesday, customers can view that show immediately after it has aired until 9:00 p.m. on Friday. Customers may also pause and rewind their program selection, and the feature is being offered at no extra charge. Aside from the perpetual rate increases that are surely made to cover this kind of thing. We kid, we kid...
TWC is today launching Look Back across many of its service markets, which is a new service that gives Digital Video customers the ability to go back within a three-day window to watch shows they may have missed without setting their DVR. That's a pretty amazing new feature, and one that isn't matched anywhere else yet. Look Back will launch with 48 channels (24 in HD and 24 in Standard Definition) with a consistent lineup across cable systems, and customers can access Look Back programming content immediately after it has aired on the network channel.
The company has been testing out this feature for the past few years, and now it is ready for primetime use. To use this feature, Digital Video customers simply use the “Select” button on their remote control then choose Look Back to find a program. The available window for these programs will be 72 hours. For example, if a show airs from 8:00-9:00 p.m. on Tuesday, customers can view that show immediately after it has aired until 9:00 p.m. on Friday. Customers may also pause and rewind their program selection, and the feature is being offered at no extra charge. Aside from the perpetual rate increases that are surely made to cover this kind of thing. We kid, we kid...
Time Warner Cable Launches Look Back®
Digital Customers Can Go Back Up To Three Days To Watch Shows They Missed
NEW YORK--(BUSINESS WIRE)--Time Warner Cable today announced the launch of Look Back®, a free feature that gives Digital Video customers the ability to go back within a three-day window to watch shows they may have missed without setting their DVR. Look Back® will launch with 48 channels (24 in HD and 24 in Standard Definition) with a consistent lineup across cable systems. Customers can access Look Back® programming content immediately after it has aired on the network channel.
“There is no need to set a DVR and no worries about getting special equipment. Look Back® is easy, fast and simple for all of us with busy schedules.”
After completing successful market trials in several cities, the company is launching this feature in multiple areas, including New York, New England, North Carolina, South Carolina, Ohio, Wisconsin and parts of Texas. Look Back® complements the company’s Start Over feature, which allows a customer to restart a program in progress, and its On Demand offerings, which are generally available one to eight days after original air time.
“Look Back® gives customers the ability to further time-shift and achieve more control over the programming they want to watch,” stated Melinda Witmer, Executive Vice President and Chief Programming Officer for Time Warner Cable. “There is no need to set a DVR and no worries about getting special equipment. Look Back® is easy, fast and simple for all of us with busy schedules.”
To use this feature, Digital Video customers simply use the “Select” button on their remote control then choose Look Back® to find a program. The available window for these programs will be 72 hours. For example, if a show airs from 8:00-9:00 p.m. on Tuesday, customers can view that show immediately after it has aired until 9:00 p.m. on Friday. Customers may also pause and rewind their program selection.
For a complete channel lineup and more information on Look Back®, please visit the Time Warner Cable website at: http://www.timewarnercable.com/Localization/LinkLocalizer.ashx?linkid=166
