Survey: 12% Of U.S. Households Own An E-Reader

Has the e-reading revolution reached its natural end? Hard to say at this point, but the Kindle still feels as hot as ever, and the NOOK isn't doing too bad for itself, either. According to a new study, over 1 in 10 U.S. households has at least one e-reading device. That's actually fairly substantial. It's obviously nowhere near the amount of TVs or PCs hanging around, but for a product segment that really only hit the mainstream a few years ago, that's some serious traction.

According to the survey, which was conducted in April and May by the Pew Internet and American Life Project, that number is 3x the number of households that owned an e-reader just a year ago. Despite economic hardships, e-readers managed to grow significantly in popularity. Again, impressive. Of course, prices on these e-readers have fallen like a rock, and a ton of "no-name" brands have pushed on bargain-bin alternatives of their own.

Speaking of things "like" e-readers, ownership of tablet computers (yes, like the iPad) has doubled in the past year. So, the lesson here? People love mobile gadgets, and clearly, still love to read. Imagine that!

Tags:  Kindle, E-reader, erader
Via:  AP
Show comments blog comments powered by Disqus